
Understanding ‘Soft Power’ and the global power shift
Three powerful documentaries exploring the nature of ‘Soft Power’. Soft power is the ability to attract and co-opt, rather than coerce (hard power). Soft power is the ability to shape…
Three powerful documentaries exploring the nature of ‘Soft Power’. Soft power is the ability to attract and co-opt, rather than coerce (hard power). Soft power is the ability to shape…
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