How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.
World-class marketing comes from creating a unique selling proposition we call value-added marketing. You’re literally adding value to your customer’s lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products.
In this episode of the Tony Robbins Podcast, you will hear from Drew Neisser – author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Founder and CEO of the NYC-based social media and marketing agency Renegade – as he discusses how businesses can create value-added marketing and use that to connect and engage with their customers on a new level.